• Balancing community and tourism development;
• Enhancing the beauty of the waterfront;
• Better serving the maritime users; and
• Providing public access to the ocean and to transform the area to a "people place."

The centerpiece of this development, the historic Aloha Tower, was completed in 1926. At completion, and for forty years, Aloha Tower was the tallest building not only in Honolulu, but also in Hawaii. With many high rise office complexes darting the skyline of Honolulu today, Aloha Tower still stands out as truly one of the most recognized landmarks of this great city. After going through extensive renovations in 1999, Aloha Tower is opened to the public seven days a week. Guided tours conducted in either English or Japanese are available free of charge. For more information, please visit www.alohatower.com.

After years of planning, the first component of the Aloha Tower Complex development came to fruition. The Aloha Tower Marketplace, a multi-million dollar retail-entertainment complex opened in November 1994. The 170,000 Sq. Ft. festival marketplace boasts the only waterfront shopping experience in Honolulu. It houses well over 60 merchants, including 10 restaurants, some of which are among the finest in Honolulu. It is estimated that more than 2 million people visited the Marketplace in 1999 with expenditures exceeding $40 million. For a complete list of merchants and information on the Aloha Tower Marketplace, please visit www.alohatower.com.

Besides the Aloha Tower Marketplace, the project complex may include a component devoted to providing office space, a residential complex as well as cruise ship terminals and possibly a boutique hotel. The current development boundary of the project area includes Piers 5 and 6, and Piers 8 through 14. The corporation has teamed up with several planning and development professionals to remake the decade old development plan. The product is expected to lay the groundwork for additional development opportunities.

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As further incentive to stimulate economic developments, part of the Aloha Tower Complex has been included in the State of Hawaii's Enterprise Zone. This designation will afford qualified businesses located within the zone to enjoy multiple State and local tax benefits that they would otherwise not receive if located outside of the zone. For further information please visit the Hawaii Enterprise Zones Program.

The Corporation is governed by a Board of Directors consisting of seven members with the day to day operation headed by its executive director who is assisted by a staff of two.

The Marketplace is also an active participant in the Honolulu Downtown Ho‘olaulea which is an annual event that takes place in September. Thousands of party revelers gather downtown for food and entertainment. The Marketplace also celebrates the Fourth of July and New Year's Eve with fireworks displays.